‘NEW GEAR’ – Man Utd icon Roy Keane becomes a fashion model in Adidas campaign with his dog

The no-nonsense hardman took a leaf out of former team-mate David Beckham’s book as he posed for the camera in adidas’ new outdoor range.

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Roy Keane proved a popular model in the new adidas launch

The former Manchester United man was the face of the Spezial AW23 collection

He took a boat out on Lake Windermere in the clip

In the video, Keane takes his dog Jet for a walk in the Lake District countryside – before driving a boat across the water.

Decked out in the various stylish jackets and trainers ready for winter, he reflected on his career, stepping away from the beautiful game and what a slower pace of life looks like now.

Keane said: “I played to win from when I was eight or nine years of age.

“You were literally on the biggest roller coaster of your life.

“The highs are extreme and the lows… my goodness. But sometimes you have to lose to win.

“The biggest challenge for any sportsperson is actually when your career finishes.

“You almost know you’re never going to reach those highs again but you have to accept that.

“I’ll never get that buzz from anything else in my life.

“Being in the dressing room winning stuff with good team-mates and good players… oh, honestly, it really is amazing.

“Life’s been pretty good to me in terms of my career and my family.

“I actually have a lot of contentment in my life.

“That can go sometimes but generally speaking, yeah I am pretty contented.”

Keane was naturally comfortable in front of the camera, having previously garnered recognition as an analyst on Sky Sports and ITV.

To the joy of the supporters, the former captain of Manchester United went above and above to model the adidas autumn-winter apparel.

The yellow jacket was a popular addition

Keane even allowed a small smile in front of the camera

One said: “Never in my life did I expect to see Roy Keane as a model for fashion. Well played whoever has managed to convince him to take part.”

Another wrote: “Keano and adidas Spezial, it doesn’t get any better.”

A third added: “Legend, looks decent in the new gear.”

A fourth typed: “I love this man.”

And a final user simply commented: “Class.”

Sales of the Spezial collection will begin on November 16 through the adidas app. Seven new shoe styles, t-shirts, joggers, outerwear pants, zip jackets, gold puffers, and beige coats are all part of the collection.

The range was designed by Spezial founder Gary Aspden, with a large portion of the materials being recycled fabrics.

The Irishman was a natural in front of the camera