Consumers of The Rock’s new energy drink will experience ‘Big Dwayne Energy’ according to a new ad campaign from the Bloodline member.

BDE is the newest beverage from ZOA Energy, which is the sports drink company owned by the Brahma Bull. In a statement, Chief Visionary Officer Dany Garcia had this to say about BDE:

“At ZOA Energy, we are illustrating that everyone has access to “Big Dwayne Energy” – this intangible concept of fearlessly owning who you are and unapologetically sharing your one-of-a-kind self with the world. By embracing this mindset and fueling the body with ZOA, people not only feel energized but confident, bold, and determined to reach their full potential.”

The Rock, who is the company’s ‘Chief Energy Officer,’ also weighed in on the impact of ZOA Energy:

“When someone with a great, radiating energy enters the room, people feel it. ZOA Energy helps you be that best version of yourself and positively influence those around you – confidently owning your authentic self, having fun and doing your best to live life to the fullest. Before you know it, everyone is hooked on ZOA.”

ZOA Energy has also released a new video promoting BDE which shows consumers (literally) experiencing Big Dwayne Energy. The humorous commercial ends with modern-day Dwayne Johnson sharing the screen with his 90s counterpart.

The Rock’s Other Ventures

In addition to ZOA, The Rock has his own award-winning Tequila brand which was launched in October of 2019. The Brahma Bull is also a co-owner of the United Football League. The UFL was confirmed last year and saw Johnson’s XFL merge with the USFL.