Inside Taylor Swift’s ‘Eras’ tour wardrobe – from designer sketches to outfit details

Inside Taylor Swift’s ‘Eras’ tour wardrobe – from designer sketches to outfit details

Taylor Swift is back and she means business. The singer’s much-anticipated ‘Eras’ tour is well underway and, as you might expect, the impressive three-hour set features a string of high-octane, custom-made looks.

The show, which is currently travelling across America before heading off internationally, is split into different sections to represent each of Swift’s albums, with bespoke outfits for every era.

“The tour represents a very important moment in Taylor’s career, because she conceived and built it as a journey through the different moments, or as the тιтle suggests, the musical eras defining her career,” explained Alberta Ferretti, one of the designers behind one of Swift’s many on-stage ensembles. “I’m honoured that she asked me to design dresses for this special occasion. I have always been fascinated by women who constantly question and challenge themselves and Taylor, with her work, has demonstrated to be a multifaceted artist, able to constantly transform and evolve.”


Each look was carefully considered and designed to represent the feel of each album: a floaty lilac Alberta Ferretti gown and a ruffled orange Etro design for Folklore, for example, or a one-legged snake-motif Roberto Cavalli jumpsuit for Reputation. As the tour continues, it’s also become clear that Swift intends to switch up the wardrobe from venue to venue, debuting new pieces as she goes.

Here, we chart some highlights from her impressive tour wardrobe, from designer sketches to up-close details:

Taylor Swift performed onstage in a beautiful lilac Nicole + Felicia ballgown, featuring a tiered tulle skirt that captured the light beautifully, thanks to its crystal-embellished finish.

Nicole + Felicia shared a glimpse into how the breathtaking dress was made in the brand’s atelier, from the original sketch to the final product.

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