Nike Unveils Serena Williams’ Latest Collection: A Celebration of Diversity and LA Style

Nike’s new collection from Serena Williams’ Design Crew highlights the limitless potential of the next generation by showcasing a diverse team of design apprentices from her hometown of Los Angeles. This exciting lineup features a lifestyle sneaker and five striking apparel pieces, reinforcing Nike’s commitment to diversity in design and athlete partnerships.

“I’m excited to continue my partnership with Nike and proud to provide emerging Los Angeles designers a platform to explore their craft,” says Serena, who has collaborated with Nike since 2019 to develop this apprenticeship program.

The centerpiece of the collection is the Victory Tech sneaker, which blends the retro aesthetic of the Tech Hera with Serena’s modern flair. The design incorporates elements inspired by iconic Los Angeles architecture, with luxurious gold details and a sock liner that honors her early steps in tennis.

Fashion-forward pieces include a bold, cutout tank top and mid-rise shorts featuring curved lines reminiscent of a tennis ball, allowing for versatile styling. A short-sleeve top and mid-rise pant draw inspiration from baseball, featuring vertical stripes for both style and movement. The collection is completed by an oversized bomber jacket that combines classic varsity details with modern materials for warmth and comfort.

The fall 2024 Serena Williams Design Crew collection will be available globally at nike.com and select retail locations starting September 17.