The 21-year-old stepped up his ensemble earlier this year when he traveled to Germany for the Euros wearing Louis Vuitton’s iconic Keepall Bandoulière 45 duffle, a true LV hallmark since 1930.
There were hints everywhere. Louis Vuitton formally recognized Bellingham as a “Friend of the House” last week, formalizing their association.
“Joining the Louis Vuitton family is such a pleasure,” Bellingham exclusively told British GQ. I have always found the house to be attractive, even as a small child. I’m thrilled to keep getting to know Pharrell, whose work I genuinely adore.
One of the greatest football players on the planet and one of the biggest fashion businesses have come together thanks to the union. However, it’s also strengthening the bond between Pharrell, the creative director of menswear at Louis Vuitton, and Bellingham. Since rising to the top of LV’s hierarchy in 2023, Williams has masterminded some of the most anticipated fashion events, such as his exuberant and spectacular debut show that filled Pont Neuf in Paris or his resuscitation of house classics like the Speedy bag, which can now fetch up to $1 million due to the hardware’s addition of gold and diamonds.
“I’m excited to welcome Jude to the house; his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community,” Williams stated in reference to Bellingham’s appointment. which stands for pop musician Sun Yitian, rapper Pusha T, and tennis player Carlos Alcaraz, members of the brand’s esteemed community.
Bellingham appears in a campaign that was released concurrently with the partnership, wearing LV double-breasted suits and coats with embossed details against a backdrop of black. In another picture, the football player is seen superimposing his now-famous open-armed goal celebration—which was most recently depicted on the cover of EA Sports’ FC 25—over the silhouette of a boisterous crowd.
These are pictures that pay homage to Bellingham’s past. Playing for Real Madrid or England’s national team, Bellingham is a master manipulator on the field. At just 21 years old, he has already begun to consolidate his GOAT reputation and is the iron spine of a world-class team. However, the spectacle is not limited to the stadiums. Bellingham is a style icon (having been named Most Stylish player at Euro 2024 by GQ readers) and humanitarian, as noted by Louis Vuitton in their official press release. Bellingham’s charitable endeavors are primarily focused on schools; since he was fifteen, he has donated to and raised money for school supplies for Miche Bora Nursery and Primary School in Mombasa.
As a Friend of the House, you can anticipate seeing Jude Bellingham leading campaigns, attending events, and dressing in LV on a regular basis. Regarding the breadcrumb hints of his LV alliance, the investigation is now complete.
